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[尔雅中文] 高级商务汉语会话教程 (下) (附光盘1张) [이아중문] 고급상무한어회화교정 (하) (MP3포함)
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기본할인 14,000원
16,500
적립금 165원
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고객평가 0건  ★★★★★ 0/5
저자 刘丽瑛
ISBN 9787561935583
출판사 北京语言大学出版社
수량
총 상품금액 16,500

基本信息

  • 出版社: 北京语言大学出版社; 第1版 (2013年7月1日)
  • 外文书名: Business Chinese Advanced Conversation
  • 平装: 172页
  • 语种: 简体中文, 英语
  • 开本: 16
  • ISBN: 9787561935583
  • 条形码: 9787561935583
  • 商品尺寸: 28.2 x 20.8 x 1.4 cm
  • 商品重量: 481 g

商品描述

编辑推荐

《尔雅中文·汉语言专业本科系列教材·商务类:高级商务汉语会话教程(下)》以教授商务谈判用语为目的。既然是谈判教程,当然是口语教材,但谈判的结果最后要付诸文字,必须兼及二者。

目录

第1单元眼球经济 
第2单元品牌的保护伞 
第3单元他山之石 
第4单元借船出海 
第5单元重新洗牌 
第6单元海外投资 
词语总表 
熟语总表 
参考答案(附册)

文摘

版权页: 

 

3.什么是“广告诉求”? 
What is“advertising appeal about”? 
答:广告诉求是指广告要通过一定的方式告诉消费者某种商品能够满足他们的哪些需求,以及如何能满足这些需求,最后诱导消费者去购买商品的过程。其目的就是让消费者了解广告信息,引起注意和兴趣,激发欲望,创造信任,实施购买行为。广告诉求的重点是突出宣传的内容,应把重点放在新的材料、用途、功能、工艺等方面,以便突出个性优势。 
An advertising appeal refers to the process through which various approaches are adopted to motivate consumers to buy a certain product by informing them which of their needs are liable to be met and by explaining why and how their needs can be satisfied. Its aim is to make consumers learn and understand the advertising information, to attract their attention and arouse their interest,to stimulate their purchasing desire, and to create trust, which finally persuade them into buying. In order to publicize the idea or the product impressively and conspicuously, the unique advantage of the product such as its composition of new material, its different application or purpose, its special function, and exquisite workmanship must be publicized and highlighted in tlhe advertisement. 
4.什么是“广告对象”? 
What is“advertising object”? 
答:广告对象是指对什么地区、什么阶层、什么目标市场进行广告宣传。不同的广告对象,其兴趣偏好不同,广告宣传的诉求重点也不同,选用的广告媒体、制作的广告策略也各有差异。 
Advertising object refers to the regions, social status of the people, and target markets that an advertisement is planned for. When the advertising object changes, accordingly, the appeal emphasis of the publicity, the media selected and the advertising strategy should also be reconsidered and even be revised sometimes, since people nmst have different interests and personalities. 
5.什么是“户外广告”? 
What is“outdoor advertisement”? 
答:户外广告简称OD广告,是指直接暴露在室外的广告,所涉及的范围也比较广,如路牌广告、霓虹灯广告、灯箱广告、招贴广告、车船运输广告、电子广告及空中广告等。


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